a bit about me

My name’s Ronald and I’ve been working in the digital industry since 2000 at boutique digital agencies, advertising and software companies – designing microsites, apps, Flash animation & games, e-commerce, software, DM, brand and ABL digital campaigns.



I am currently product designing at Pushpay as the UX Design Lead for their engagement and community apps team. At Pushpay I get to tackle a project from its research phase all the way to interaction and UI design. I'm also supporting the Head of Design with team-building, evolving our collaborative design process and refining the Pushpay design systems.


ONO Concepting workshop-12.jpg

Previously, I was the Associate Design Director at Digital Arts Network (Auckland), where many of my projects were UX-led. Digital Arts gave me the opportunity to lead and nurture the design team on strategic and tactical levels. I joined Digital Arts as an experience designer early on, and over time I learnt the arts of design research and user testing from local and international UX gurus. This inspired me to balance my practice between user insights, creativity and design intuition.  



Methodical and a system designer by heart, my strengths are in interaction and UI design. I also enjoy facilitating user research, product strategy and experiential design. Having a clear product vision and desirability are key aspects in achieving success in your business. We need to translate this vision into a strategic road map towards building a product, service or brand that your customers love and couldn't live without.


What else? Colleagues find me conscientious, a team player with high design standard and attention to details. I like exploring new technology, illustration, spatial design, travel and movies. My pipe dream is to one day become a Taiji teacher and able to converse fluently with locals in Japan.